How Visualising Data Can Add Value To Your Business

Humans, as a species are visual creatures by nature, 90% of the information transmitted to the brain is visual. Most often, visuals are committed to long term memory easier than text, visuals are read quicker than text and 40% of our sense processing is visual. Displaying data in a visual format can help people process the information and often is a lot clearer than text.

This blog is designed to explain how visualisation can help businesses reach better productivity and profitability by using visualisation tools. Creating graphs and charts to highlight key data, or using visualisations to navigate complex data can offer enormous benefit to so many businesses. Graphs and charts are just one way of visualising data there are many other alternatives that are often not thought of. Displaying data on a map can help identify local trends and opportunities for growth in particular areas that may not have been clear in a text format or a graph, this is often referred to as Geographic information systems (GIS).

Putting different data sets together in a visualisation will create layers that may not have been looked at simultaneously. The benefit of this is that it will generate a much clearer overall view and allow more informed decisions.

Visualisation defined, is any technique for creating images, diagrams or animations to communicate a message. Visualisation through imagery has been an extremely effective way of communication since the early days of mankind. The primary use of data visualisation is to communicate information clearly and efficiently via statistical graphs, plots and information graphics, effective visualisation helps the end user analyse and reason the data and evidence, making complex data more assessable, understandable and useable.

What can we do for you and your business? The team here at borwell can create visual representations of your disparate data sets as layers. This will provide a rich view of your key data and information, helping decision makers within your business. Data and information presented in databases and spreadsheets is often hard to decipher and very time consuming. Visualise your data in either 2D, 3D or 4D (real –time play) with a software solution custom built for your business.

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