With the introduction of GDPR fast approaching next month, many businesses are working hard to ensure that they have the correct procedures in place to both protect and collect your personal data. However, for those that aren’t familiar with the new regulation – what does this mean for you?
So, what is GDPR?
The General Data Protection Regulation, better known as GDPR, is designed to supersede the Data Protection Act 1998. With this implementation, the goal is to better protect personal information and better consider the rights of the individual.
GDPR is an enormous topic with a lot of depth. However, within the regulation there are some key advantages that can be identified for you, the data subject. This blog will give a short overview of some of these advantages and alleviate some panic surrounding the topic!
GDPR ultimately allows for more control over the rights of the data subject and, as a final byproduct, will result in a more accurate and cleaner set of data that has the likelihood of improving targeted marketing towards customers who are interested and actively read newsletters and e-shots. An audience that consents to you using their personal data to provide marketing material are more likely to actively read and engage with any content sent to them.
GDPR will also have a much wider area of effect compared to its predecessor as any company doing business with EU residents, even if offering a free service, will have to comply with GDPR. For example, websites offering access to EU residents, require the company behind that website to ensure they are GDPR compliant, even if the only data being processed is IP addresses or cookies due to GDPR’s updated definition of personal data to include online identifiers, ensuring that your data is secure regardless of its geographical location.